What to Expect as a Commercial Real Estate Investor in 2024?


The CRE industry is a powerpack performer that helps investors earn a great amount of return over the years. No doubt it has been one of the most preferable options during the last few years for generating better returns.

If you are planning for investment then considering CRE no doubt is the best type of commercial property to invest. But since the COVID times, there have been a lot of changes. So before you take any step, it is quite crucial to understand the correct condition of the CRE industry.

It will help you put your money in the right place and will guarantee you can make the best of it. But are you not sure what is going on in the CRE industry, or do you wish to know how it will perform in the coming year?

If you wish for the same, then the details ahead will surely provide you with clear insights. Let’s discuss in detail the condition of the CRE industry in the coming year.

Understanding the CRE industry in 2024

Neighborhood retail and investing in multi-family will continue to perform well in 2024 while the industrial property shows signs of softening.

In addition to this, the future of the office is quite uncertain as there are still businesses who are preferring work from work-from-home environments.

This is exactly what you will see in 2024. It will remain largely unchanged from 6 months ago.

But overall, the outlook for the next year is quite muted in terms of space, market performance, and capital, with continued recalibration of sorts across multiple sectors. Let’s understand in detail.

Commercial real estate trends across asset class

While there is a lot of uncertainty around the office and interest rates, performance varies greatly across multiple asset classes.

  • Office obstacles

In Q3 of 2023, the National Office Vacancy Rate was estimated at 19.2%. It was according to data released by Moody’s analytics. The result shows there has been quite an increase since Q2, and has approached the historic peak of 19.3%.

Despite this challenging time for the office, it is quite essential to remember that there is and will continue to be an obsolete office, but the investment in office properties is not obsolete. There are a lot of challenges employers are facing, just like the investors.

They are trying to get the employees back to the office. Thus, there is no assurance as to what will happen in the coming year.

However, there will be opportunities for converting central business district office spaces into data centers or apartments which will bring in better profit for the investors.

  • Industry challenges

The industrial properties will continue to perform well in the coming year, especially those associated with cold storage. Near-shoring or reshoring efforts in manufacturing will bring in better boost to the sector.

However, the asset class will be moderating as the post-pandemic demand for such investigatory has decreased, and the renters are holding off on expansion. No doubt, there is a clear visibility that the industry is beginning to soften. However, the long-term prospect of the asset class remains positive.

  • Neighborhood retail success

Many people this day see retail as similar to Class B and Class C malls that haven’t performed well over the last few years. But retail also includes neighborhood shopping centers in populated areas like suburban or urban.

While eCommerce continues to grow greatly, it will only make up to 15% of all the retails. So, there is plenty of room for the regular operators. Retail thus will emerge strong in 2024. It will have a steady performance in the next year.

Multifamily holding

This access class property will continue to perform well in the coming year. Although there is no doubt that the rent growth will be slow, the vacancy rates will remain roughly at 5% in 2023.

Current high interest rates will keep the mortgage rates up and will continue to price out the home buyers and sustain the multi-family demand in the long term. The only concern here is the lack of demand for luxury apartments.

They may be easy to build, but they are not necessarily easy to rent out. Thus, high-end apartments might have to offer reduced rent and concessions to attract residence

2024, no doubt, will bring in a lot of challenges and complications for the CRE industry, but with proper knowledge and understanding, the investors will be able to make the right decisions and put their money in a better place.

So stay active and understand what’s going on in your surroundings. It is the key to getting the insights you need for making better investments.

Industry challenges

The bond market during the first half of Q4 in 2023 remains quite turbulent, with the 5-year treasury yield moving through a range of more than 0.50%.

This was clearly a result of investors resetting their expectations frequently about the Federal Reserve’s future course. But any chances of a further increase in Fed Rate hikes are also shattered.

Many people now foresee the need for one or more rate cuts in 2024. But the Fed will not be influenced by one sharp move in the number. It will need a clear trend established before changing any course.

So, it is important to note that fed directly will act on short-term interest rates like SOFR but not fixed rates. Market forces like inflationary expectations will end up driving the fixed rates, which will leave the future of fixed-rate financing available and open to non-Fed influence.

Rising costs

The inflation in the US economy is on the high. It has raised the cost of labor and construction materials. Further, combined with more severe natural disasters, the result is higher insurance premiums and payouts.

Thus com, commercial real estate property coverage isn’t just more expensive. It is also less available and comprehensive.

In fact, it was found that 56.8% of the insurer respondents chose to add new policy limitations to reduce their exposure, while 60.6% of them have been forced to increase the deductibles to maintain affordability.

In order to tackle the increase in cost, operators and owners can also increase rent and decrease their expenses by streamlining the receivables and payables process via treasury services.

Opportunities ahead

It is quite clear that 2024 will bring in a lot of obstacles for the CRE industry. But there are also opportunities available for the investors.

1. Cash optimization

Amidst the current uncertainty of the market, cash indeed is the king. The ability to move quickly to purchase an asset under stress can never be more overemphasized. Being able to have quick access to cash can often provide better terms.

Thus, the CRE businesses can do better. They can do this by investing in treasury services or by choosing rent payment solutions.

2. Affordable housing

There are not many affordable housing options available, which is causing the biggest problem in the country. The industry has already found some innovative methods that will increase the housing supply, including historic tax credits, modular construction, adaptive reuse, and others. But they also need to push to update zoning for better results.

3. Proptech

In the current time proptech is quite raging. It has been continuously evolving and providing a lot of opportunities. Whether it is about installing new smart thermostats or digital rent payments, the options are great.

Owners and investors can make use of it to make better-informed decisions, proptech can help CRE to reduce cost or to handle the needs of the building more efficiently This will help them get a competitive advantage over the others.

4. Energy-efficient upgrades

As the energy prices keep on increasing, the updates will become more important than ever. For instance, by converting solar power and recycling, investors and owners can now save a lot of money on utilities.

Also, it will help attract eco-minded tenants. Similarly, CTS generally looks out at how much energy an apartment building will use before granting a permit.

So, in case you have energy-saving measures installed, then you will be able to save a lot of valuable time in the development process.

In simple words, the future of CRE is unpredictable. It is important to keep your eyes and ears open to make use of the available opportunity.

It is only with proper research and understanding that one will be able to make most profitable CRE investments and get better results from them.

Keep on trying and avail the opportunities as early as they strike. It is the key you will need in 2024 to succeed.


Investment in CRE in 2024 is going to be highly complicated. If you, too, are worried about putting the money in the right place or if you are in need of financing, then you can definitely trust Private Capital Investors.

They have the professionals who will provide you with all the support you need.

No matter it is financing or some guide about handling the process the experts will be there to offer you the best support.

So connect with them right away. They will understand your requirements and then provide you with the best solutions that match your goal.

Want to learn more? Get in touch with us today.

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